Jours Après Lunes

 

In the United States after the scandal generated by the photos of Thylane Blondeau, a French brand relaunched the debate on children’ sexualisation.  The advertisements of Jours Après Lunes- a brand of underwear for kids – are shocking the Americans.

France is scandalising the United States. Just when the Thylane Blondeau case has calmed down the Americans found a new source of controversy. This is the brand Jours Après Lunes and its advertisements.

Jours Après Lunes is a “Loungerie” brand; it is coined from loungewear (underwear for babies) and lingerie. According to Sophie Morin – the designer of the brand – Jours Après Lunes is a family brand that offers comfortable underwear for little girls and teenagers. To publicize the brand and concept, Jours Après Lunes launched advertisements in which we can see little girls, having fun with their mum’s lingerie. No suggestive poses or looks enticing. No makeup. In short, nothing misleading.

But across the Atlantic, the brand does not agree. These girls – aged 4 to 12 years – are too similar to women and especially to Brigitte Bardot in And God Created Woman. For some American journalists, small models of Jours Après Lunes say. ‘When a girl is in her mother’s clothes, jewellery and heels, it’s cute. But these pictures are not cute. It’s inappropriate to try to make them look like Brigitte Bardot in God Created Woman, “said Marilisa Racco – fashion editor at the Daily News.

And you what do you think? The girls from Jours Après Lunes are too sexy?

 

 

Pictures from: http://www.jours-apres-lunes.com/